Arab States See The Greatest Surge In Branded Fragrance Sales
There are literally thousands upon thousands of fragrances all around the world. Some good, some bad, some old, some new. Perfume fragrances are sourced from every continent on earth but the biggest markets tend to be in the west. The higher disposable income and fashion culture has meant that western society has largely dominated sales but this may be set to change.Those companies who are heavily invested in the market have been heading towards the Arab States however, as there have been some very promising sales of late
The whole market is moving well currently, with a predicted combined worth of around $33 billion by the year 2012. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. One reliable report showed overall sales increased by around 18% last year.
The staggering growth in the market, shared with Asia-Pacific and the Middle East, has been put down to increased money in the area and a differing way of life.The Arab area are well known for using fragrances. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more exclusive parfum brands replacing the more traditional products. On top of this, male fragrances have seen a jump in sales recently and the variety of scents that men purchase is also on the up.
The step up in market activity in the region has led to a few of the big players looking for a piece of the action and a number o high quality trade shows being established. One of the ‘Big 4′ – Beautyworld Middle East is set to be the next massive show to hit the area this year. This year will see an 18% increase in visitors and around 900 exhibitors, showing more than 1,500 brands. Organisers are stunned by the new growth and are gearing up for an even bigger show next year
