Are You Worried About Dying Your Grey Hair?
It never ceases to amaze me how far male grooming has come in the last ten years. Five years ago you would definitely not think men wearing make-up, fake tan and lots of skincare products would be the norm? However after all these changes there are still some male grooming techniques which are frowned upon. No, not ballshaving (that’s already a common phenomenon) but hair dying. Yes, this relatively simple act is still not thought highly in the male grooming world, its considered naff, vain or just sad.
But times are changing. I’ve been researching into the rise of the male hair dye and it suddenly struck me how many are now available to men. Just For Men range (which happens to be the UK’s top selling hair colourant for men) alongside the brand’s beard dye range along with many other brands competing for the top spot. These brands are now up there with other huge cosmetic brands such as Dermalogica, Murad and John Varvatos.
Who are buying these products, something tells me its not just the older man. According to a recent Trevor Sorbie survey more young men are reaching for hair dyes to cover up the first signs of grey than ever before. The reason? The world is even more competitive and it seems we think this is going to help. There’s no better evidence of this than the fact that a third of 20-34 year olds said they’d consider dying their grey hair specifically for a job interview so as to appear young and vibrant.
So don’t be fooled dyes are now the grooming must have. My advice is start using one as soon as you see enough grey hairs to warrant disguising them that way your surreptitious attempts to hide the ageing process will go largely unnoticed. Oh and of course don’t forget to wear the gloves provided. Trust me a pair of black palms is not a good look as I know from biter experience.
