Men are starting to care about their appearance as much as women
‘Extreme Male Beauty’ is the latest in a long line of TV shows that sees regular everyday people put through a gruelling series of challenges and tasks in an attempt to prove that anyone can achieve the perfect body. These shows have been around for a while and are part of an increasing obsession with physical appearance and the need to look good whatever the cost. What makes ‘Extreme Male Beauty’ different, if the title hasn’t given it away already, is that for once it’s not women but men who are being put through their paces in the pursuit of perfection.
The beauty industry has long been fuelled by its powers of persuasion and ability to make people feel like they are inadequate. With so many ‘perfect’ celebrities around to remind us how we are supposed to look, it’s easy to get bogged down by insecurities. We want to believe that with the help of the products we see advertised every day, we too could look like the perfect supermodel. Stereotypically it’s women who are more likely to have these sort of worries, but recently more and more men are starting to care about their appearance and the male beauty industry is thriving.
Traditionally, most men would never have admitted to having a beauty routine and men’s deodorants, a quick shave and a bit of aftershave was as far as they would go. But with so many well-groomed male celebrities and sports stars like David Beckham and Daniel Craig to lead the way, things are changing fast. From skincare to hair styling, moisturisers to men’s hair removal, there is no end to the range of men’s beauty products available, and men are lapping it up. And with so many pampering products, styling tools and men’s fragrances available, men are looking better than ever, and long may it last!
